Transcript for Instagram launches 'Take a Break' as head of company testifies in Washington
- Now to the head of Instagram testifying on Capitol Hill later today about keeping children safe online as the social-media platform launches new features it says will help protect teen users.
Our chief business correspondent doing double duty. She is back, Rebecca Jarvis. Good morning again, Rebecca.
- Hi, Robin. Yeah, and this is going to give lawmakers the opportunity to press Instagram's top executive, Adam Mosseri, about the impact of its platform on young people ahead of the hearing. As Robin just said, Instagram is rolling out these new features aimed at teens, including Take a Break, which encourages users to take a pause after they've been scrolling for a long time, and here's how it works.
If you've been scrolling for a while, you'll get this notification in your feed asking want a break? And then you'll be able to opt in to future reminders to be alerted after 10, 20, or 30 minutes. And when the time is up, you get an alert with a reminder to take a deep breath, write something down, check a to-do list, or listen to a song.
Instagram head Adam Mosseri also writing in a blog post that the platform will be stopping people from tagging or mentioning teens that don't follow them, and the company will be nudging teens towards different topics if they've been dwelling on one topic for a long time. And then starting next year, teen Instagram users will be able to bulk delete their content and previous likes and comments. The platform is also going to be launching its first tools for parents to get more involved in their teens' experiences on Instagram, Robin.
- And, Rebecca, have we already gotten a sense how senators are responding to this news?
- Yeah, I mean, for a lot of them, it's too little, too late. For example, Republican Senator Marsha Blackburn criticized the company's product announcement as hollow, saying in a statement that the company "is attempting to shift attention from their mistakes by rolling out these new parental guides, use timers, and content control features that consumers should have had all along."
Instagram has also come out and said that they will continue to pause those plans for the Instagram for Kids service. Still a lot of questions here, Robin.
ROBIN ROBERTS: OK, and I know you'll be back with those answers for us in time. Thank you, Rebecca.
This transcript has been automatically generated and may not be 100% accurate.